![]() We don’t suggest copying directly, but pulling different elements from displays you like is a great way to get started. Take a look at other stores to see how they set up their displays. What are the most popular types of retail product displays?Įvery retailer’s visual merchandising strategy is different. It’s important to always keep retail product displays clean, spaced, and organized so customers can easily find (and buy) products without feeling overwhelmed. For example, if you sell yoga clothing and mats, add plants, candles, and lighting on or near your displays to set the mood. Go above and beyond to improve the shopping experience by adding decorative items that suit your customer’s lifestyle. It can also help your regular customers discover new products with each visit. Changing retail product displays on a regular basis keeps your retail store looking fresh. If your customers can’t find pricing, they may assume the products are out of their price range, resulting in lost sales. Smaller, impulse buy or add-on items can get displayed near the checkout counter. You can place displays that house new products and bestsellers in high-traffic areas. Cross merchandising complementary products on the same retail display is one way to use secondary product placement to increase sales. You can merchandise by color, product type, or theme. It can encourage people to engage with your products (and share a picture on their Instagram feed). Creative signage like “ Insta worthy” wall art can get the attention of your shoppers. Here are seven quick tips to help you build better displays: It’s key to keep your visual merchandising strategy in mind when choosing how to display your products. Strategic placement of each retail product display can impact your sales. ![]() It depends on what types of products you have, who your customers are, and how creative you want to get. There’s an endless list of ways you can display products in your store. How should you display products in your store? Fixtures may break or become worn down.Īfter testing certain display types, you may decide to iterate on your strategy and implement new display designs to help boost sales. It’s also a visual merchandiser’s responsibility to manage and maintain your retail product displays over time. ![]() You or your visual merchandiser can create a planogram and arrange displays to showcase your products and increase sales. If you have a brick-and-mortar store, retail product displays are a must. Generally, the first interaction customers have with your products in-store is via your displays. The look of retail product displays relies heavily on your visual merchandising strategy. Retail product displays are the fixtures in your store that hold or promote your products. The most popular types of retail product displays:.How should you display products in your store?.
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